Ask someone what they think of Hyundai Motor Company and they usually say
something along the lines of reliable cars and an admirable 10-year/100,000
mile warranty. Not many people would give mention of high-performance
sports cars, however. So, when the company announced last year that it
would be developing a sports car influenced mainly by the 2014 Hyundai
PassoCorto concept, the automotive world got excited. It is always exhilarating
for car aficionados to see a new beast roll down the block, after all.
Recently, however, Hyundai put on the brakes, big time, and have halted
development and production plans. Tony Whitehorn, CEO of Hyundai UK, spoke to
Autocar (in a full article that can be seen here:
http://www.autocar.co.uk/car-news/new-cars/hyundai-uncertain-sports-car-future) and claimed that “not many people make money out of sports cars”
and that “the sports car market is shrinking dramatically.”
Is Hyundai Out of the High-Performance Game for Good?
Not necessarily. It seems that the company is just trying to find the right,
profitable time to strike the sports car market. They have expressed concerns
that their current plans did not stand out enough from what was already
available so, even if they didn’t halt the project, the finished
product might not have been true to their vision, anyway.
What Whitehorn has said about sports cars isn’t really false, either.
At least, right now, anyway. Not many are flying off lots, other than
the Audi TT and Mazda MX-5. To try to get sales out of a considerably
small clientele with a vehicle they were not confident about could have
been a major financial mishap for Hyundai.
Tell Me Something Good Before I Go
For those of you who were really hanging onto the hope of a high-performance
sports car coming from Hyundai, you don’t have to be completely
heartbroken. If you have one of their vehicles – maybe an Elantra,
Veloster, or even a Genesis Coupe – that you would like to take
to the next level in street performance, the passionate and knowledgeable
experts at HP Motorsports in Texas can help. We have been providing top-drawer
service to the people of Katy, Houston, and the surrounding area for more
than 20 years. Tell us what you want done by filling out this
free, no-obligation estimate form and we can see about getting to work on your dream car today!