Volvo Buys Polestar to Create High-Performance Vehicles for More Drivers

Volvo Buys Polestar to Create High-Performance Vehicles for More Drivers

There’s no denying that everyone turns their head when a high-performance car comes rolling down the street. From the way it looks like something that can slice through air and weave between traffic to even the sounds of its engine’s purr, it is hard to find something not to like about a well-tuned vehicle.

It really comes as no surprise then that Volvo is trying to get a piece of that prestigious market by purchasing Polestar Performance AB, a company that exclusively fine tunes Swedish Volvos into meaner, stronger versions of themselves. Most of the modifications that they utilize focus on making precise changes to the gearbox and throttle responses, overall boosting the mid-range performance of the engine.

Hakan Samuelsson, President and CEO of Volvo Cars, has said that he and his team wanted to expand the “special experience” driving a Volvo Polestar creates to more Volvo drivers by introducing Polestar as a model name for all of their high-performance cars. In short, we should be able to expect sportier vehicles in the future from the company that is well-known for making tanks that last forever but look, well, like a tank.

As If a Volvo and High-Performance Tuning Weren’t Hybrid Enough…

Rather than just putting larger engines under the hood and calling it a day, Polestar intends to produce fast and efficient hybrid engines for their upcoming models. Keep an eye out for the XC90 SUV out there, the first vehicle utilizing the company’s newfound strategy of electric-and-gas efficiency.

Does any of this mean that Volvo is going to become a big name in high-performance, sporty vehicles? Only time will tell. Although, many people do see the acquisition of Polestar as a publicity stunt or a desperate grab at a market base they don’t understand.

If you have your reservations about whether or not Volvo can start producing real high-performance vehicles, especially with a hybrid engine, there is a way you can take your current model and give it that welcome boost. HP Motorsports in Katy, Texas has what you need to elevate your car’s performance to your exact specifications, and at a competitive price. Call 281.231.9950 to speak to one of our knowledgeable and friendly Houston high-performance tuning auto-experts and get your free estimate today.


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